On January 17, 2026, the Centre for Tourism and Integrated Resort Studies (CTIRS) organized an experiential study trip to Hong Kong Disneyland, with 32 students from the Faculty of Business Administration at the University of Macau participating. The visit was led by Prof. Amy SO, Director of CTIRS, and Prof. Soey LEI, Assistant Professor in Integrated Resort and Tourism Management. This annual learning activity continues to provide students with valuable exposure to world‑class service standards and themed‑resort operations.
As part of the program, students engaged in a series of interactive workshops and discussions with Disney cast members, including Mr. Simon Yan, the Area Manager of Food & Beverage team, gaining insights into Disney’s service values, positive work culture, and the importance of lifelong learning. The immersive experience allowed students to better understand how Disney integrates storytelling, operational excellence, and guest engagement into its daily operations. All these enhanced students’ communication, creative problem-solving, and team collaboration skills—key competencies that are essential for future careers in hospitality and integrated resort management.
The study trip offered students meaningful reflections on professionalism, personal strengths, and career planning. Many expressed that the visit inspired them to approach their academic and career goals with renewed clarity and motivation. Through direct exposure to Disney’s globally recognized service model, students gained practical knowledge that extends beyond the classroom and deepens their understanding of large-scale themed resort operations.
