To enhance students’ understanding of industry integration and business operations in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), the Centre for Tourism and Integrated Resort Studies (CTIRS) organized a study trip to Hengqin and Zhuhai on November 26. Prof. Amy SO, Director of CTIRS, and Prof. Soey LEI, Assistant Professor in Integrated Resort and Tourism Management, led 21 students from the Faculty of Business Administration (FBA) to visit selected companies and cultural sites.
The itinerary featured site visits and in-depth briefings by industry professionals, covering high-end hotel operations, cultural tourism revitalization, and the integration of Traditional Chinese Medicine with tourism. This experiential learning journey provided students with valuable insights into GBA’s diversified development strategy and emerging opportunities in the hospitality and tourism sectors. Feedback from participants indicated a highly rewarding and inspiring experience.
